Basic principles of behavioral economics and prospects for their application in the public health system

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Title	Basic principles of behavioral economics and prospects for their application in the public health system
Authors	Rudenko, L.A. Smiianov, Vladyslav Anatoliiovych Smiianova, Olha Ivanivna
ORCID	http://orcid.org/0000-0001-8164-9706 http://orcid.org/0000-0001-5823-924X
Keywords	public health behavioral economics nudge framing bounded rationality effect
Type	Article
Date of Issue	2020
URI	https://essuir.sumdu.edu.ua/handle/123456789/83198
Publisher	Aluna Publishing
License	Creative Commons Attribution - NonCommercial - NoDerivatives 4.0 International
Citation	Rudenko LA, Smiianov VA, Smiianova OI. Basic principles of behavioral economics and prospects for their application in the public health system. Wiadomosci lekarskie. 2020;73(9):2026–2030. doi: 10.36740/WLek202009225.
Abstract	Behavioral economics is a branch of economic theory that studies the influence of psychological factors on people’s decisions in various life situations. At the same time, much attention is paid to situations where people behave differently than predicted by classical economic theory with its assumption of rationality and selfishness. Interesting possibility of application of behavioral economic in various spheres of human life and society, for example, reforms introducing, insurance system, public health and medicine (healthy living, disease prevention, following-up to the doctor’s recommendations, improving the quality of care, etc.).
Appears in Collections:	Наукові видання (НН МІ)