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Title | Environmental management and green brand for sustainable entrepreneurship |
Authors |
Starchenko, Liudmyla Volodymyrivna
Lieonov, Serhii Viacheslavovych Vasylieva, Tetiana Anatoliivna Pimonenko, Tetiana Volodymyrivna Liulov, Oleksii Valentynovych |
ORCID |
http://orcid.org/0000-0001-8606-7246 http://orcid.org/0000-0001-5639-3008 http://orcid.org/0000-0003-0635-7978 http://orcid.org/0000-0001-6442-3684 http://orcid.org/0000-0002-4865-7306 |
Keywords |
екологічне управління экологическое управление еnvironmental management зелений бренд зеленый бренд green brand стале підприємництво устойчивое предпринимательство sustainable entrepreneurship |
Type | Article |
Date of Issue | 2021 |
URI | https://essuir.sumdu.edu.ua/handle/123456789/83833 |
Publisher | EDP Sciences |
License | Copyright not evaluated |
Citation | Environmental management and green brand for sustainable entrepreneurship / L. Starchenko and other // In E3S Web of Conferences. 2021. Vol. 234. P. 00015. EDP Sciences. https: //doi.org/10.1051/e3sconf/202123400015. |
Abstract |
The increasing competitiveness at the global market and reinforcing the ecological issues
contribute the reorientation from the traditional to the sustainable business model. In this case, the business
should develop the green brand of the company, which required the implementation of environmental
management. The hypothesis of the paper is checking the linking between environmental management and
green brand at the company. The results of bibliometrics analysis on the selected theme confirmed the
increasing numbers of papers which focused on analysing the relationships between the efficiency of
environmental management and green brand at the company. In the paper, the authors used the VosViewer
with the purpose to visualise the main scientific patterns on the selected theme. At the second stage, the
authors identified the relationships between green brand and environmental management at the company
using the ANOVA model. The data for analysis was obtained from the questionaries among companies
management (which promote as green companies) and companies' financial statements. The two indicators
described the green brand: loyalty to the green brand (frequency of searching company's brand in Google);
net profit. The findings proved that companies with effective environmental management had a higher net
profit and loyalty to the green brand. |
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File | Size | Format | Downloads |
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Starchenko_green brand.pdf | 354.91 kB | Adobe PDF | 1504919057 |
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