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Title | Digital marketing for green goods promotion: modern trends in entrepreneurship |
Authors |
Chygryn, Olena Yuriivna
Pimonenko, Tetiana Volodymyrivna Bilan, Yurii Valentynovych Starchenko, Liudmyla Volodymyrivna |
ORCID |
http://orcid.org/0000-0002-4007-3728 http://orcid.org/0000-0001-6442-3684 http://orcid.org/0000-0003-0268-009X http://orcid.org/0000-0001-8606-7246 |
Keywords |
підприємництво предпринимательство entrepreneurship зелені товари зеленые товары green goods зелені споживачі зеленые потребители green consumers цифровий маркетинг цифровой маркетинг digital marketing |
Type | Conference Papers |
Date of Issue | 2019 |
URI | https://essuir.sumdu.edu.ua/handle/123456789/83845 |
Publisher | Publishing House Alexander Dubček University in Trenčín |
License | Copyright not evaluated |
Citation | Digital marketing for green goods promotion: modern trends in entrepreneurship / Chygryn O. Yu. and other // The impact of Industry 4.0 on the level of shadow employment : International Scientific Conference on The Impact of Industry 4.0 on Job Creation Location, Teplice, Slovakia, 21 November 2019. Teplice : Publishing House Alexander Dubček University, 2019. P. 160-166. |
Abstract |
In the article mainstreamed the necessity of implementation the digital marketing technologies for green product and services promotion. The main purpose is to analyze the modern tendencies in the entrepreneurship with the connection of the green consumerism and systemize the approaches to spreading digital technologies in the marketing strategies. The authors emphasize the existence of appropriate benefits for green entrepreneurship development with the connection of global tendencies of consumer’s preferences in the wishing to buy green products and goods. At the same time the widening spheres of sustainable entrepreneurship establish opportunities for creation and implementation modern marketing strategies. The assessment of implementation the digital marketing technologies for green product and services promotion have to hold to main aspects which
give the opportunity to estimate the general digital and social media usage behavioral models by green consumers. The authors proposed the procedure of the investigation green marketing digitalization with the systematizing types of digital media. In the paper defined the future areas for research linking between educational level of the green consumers and Internet using. For investigation the social media usage behavior pattern of green consumers the authors proved that it is appropriate to analyze such social media outlets - Facebook, Twitter, YouTube, Google+, Pinterest, Flickr, and Instagram. Also, the article proposes managerial decision and digital marketing strategies involvement green consumers on Internet. |
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File | Size | Format | Downloads |
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Chyhryn_digital marketing.pdf | 729.22 kB | Adobe PDF | 21752878 |
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