Recommendations for improving the hospital’s marketing policy

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Title	Recommendations for improving the hospital’s marketing policy
Authors	Pushko, Olha Oleksandrivna Yula, Yu. Palienko, M.
ORCID	http://orcid.org/0000-0002-7507-3541
Keywords	маркетингові інструменти маркетинговые инструменты marketing tools маркетингова політика маркетинговая политика marketing policy охорона здоров'я здравоохранение healthcare персонал staff цінова політика ценовая политика pricing policy
Type	Article
Date of Issue	2020
URI	https://essuir.sumdu.edu.ua/handle/123456789/83890
Publisher	Sumy State University
License	Creative Commons Attribution 4.0 International License
Citation	Yula, Yu., Pushko, O., & Palienko, M. (2020). Recommendations for improving the hospital’s marketing policy. Health Economics and Management Review, 1(2), 91-99. https://doi.org/10.21272/hem.2020.2-10
Abstract	This article summarizes the arguments and counterarguments within the scientific discussion on improving the marketing policy of the clinic. The purpose of the study is to improve the marketing policy of the clinic. The urgency of solving the scientific problem lies in need to promote medical services, where marketing activities contribute to establishing relations between providers and consumers of medical services.
Appears in Collections:	Health Economics and Management Review