Consumer health knowledge: cultural norms and marketing of healthcare products

Oteh, O.U.; Oloveze, A.O.; Obasi, R.O.; Opara, J.O.

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Title	Consumer health knowledge: cultural norms and marketing of healthcare products
Authors	Oteh, O.U. Oloveze, A.O. Obasi, R.O. Opara, J.O.
ORCID
Keywords	колективізм коллективизм collectivism знання про здоров’я споживачів знания о здоровье потребителей consumer health knowledge культурна дилема культурная дилемма cultural dilemma етичні норми этические нормы ethical norms продукти охорони здоров’я товары для здоровья healthcare products маркетинг marketing
Type	Article
Date of Issue	2021
URI	https://essuir.sumdu.edu.ua/handle/123456789/83911
Publisher	Sumy State University
License	Creative Commons Attribution 4.0 International License
Citation	Oteh, O. U., Oloveze, A. O., Obasi, R. O., & Opara, J. O. (2021). Consumer health knowledge: cultural norms and marketing of healthcare products. Health Economics and Management Review, 2(1), 8-22. https://doi.org/10.21272/hem.2021.1-01
Abstract	This paper discourses healthcare products that face some degree of acceptance within some societies due to specific cultural dilemmas and ethical concerns. The purpose of this paper is to assess consumer health knowledge on the cultural and ethical dilemma and norms as they affect the marketing of healthcare products. Literary sources indicate the existence of misconceptions and poor marketing performance of healthcare products within a cultural milieu in Nigeria, thus the focus is on indigenous people and their cultural backgrounds.
Appears in Collections:	Health Economics and Management Review