The Communication in the Algerian Company: is a Technical Tool or a Managerial Practice? Case of the Internal Communication in a Financial Company of BADR

Abstract

The topic was chosen due to the role that communication plays which is growing gradually in all forms of organization. It’s a part of strategic perspective and is gained through diverse relational acts that are establishing with external environment and within organization, between the structures, between groups or between individuals, organization needs the internal communication in the situation of organisational change, conflicts, creativity. We are focusing in this study on two sides, the tools established which can improve the internal communication and the top down communication which can create a healthy climate gives a solid foundation upon of transparency and confidence inside furthermore it reflect the good reputation and image of the company outside.