Green Financing for Carbon-Free Growth: Role of Banks Marketing Strategy

Pimonenko, Tetiana Volodymyrivna; Us, Yana Oleksandrivna; Myroshnychenko, Yuliia Oleksandrivna; Dubyna, O.; Vasylyna, T.

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Title	Green Financing for Carbon-Free Growth: Role of Banks Marketing Strategy
Authors	Pimonenko, Tetiana Volodymyrivna Us, Yana Oleksandrivna Myroshnychenko, Yuliia Oleksandrivna Dubyna, O. Vasylyna, T.
ORCID	http://orcid.org/0000-0001-6442-3684 http://orcid.org/0000-0003-1451-0450 http://orcid.org/0000-0002-0463-0347
Keywords	банківський маркетинг банковский маркетинг bank marketing ринок вуглецю углеродный рынок carbon market безвуглецевий розвиток безуглеродное развитие carbon-free development зелені фінанси зеленые финансы green finance маркетингова стратегія vаркетинговая стратегия marketing strategy
Type	Article
Date of Issue	2021
URI	https://essuir.sumdu.edu.ua/handle/123456789/86057
Publisher	Sumy State University
License	Creative Commons Attribution 4.0 International License
Citation	Pimonenko, T., Us, Ya., Myroshnychenko, Yu., Dubyna, O., Vasylyna, T. (2021). Green Financing for Carbon-Free Growth: Role of Banks Marketing Strategy. Financial Markets, Institutions and Risks, 5(3), 71-78. https://doi.org/10.21272/fmir.5(3).71-78.2021
Abstract	Nowadays, the climate change problems are on the international agenda, while increasing attention is paid to the role of green finance and bank activity in developing a climate-neutral future. This paper aims to investigate the scientific background devoted to bank marketing to determine the role of green finance in carbon-free economic growth and identify the potential research directions under this issue.
Appears in Collections:	Financial Markets, Institutions and Risks (FMIR)