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Title Web management as a marketing management determinant: case for pharmaceutical enterprises
Authors Saher, Liudmyla Yuriivna  
Lazorenko, V.
Jasnikowski, J.
ORCID http://orcid.org/0000-0002-5628-5477
Keywords маркетинг
marketing
веб-менеджмент
web management
визначник
детерминант
determinant
підприємство
предприятие
enterprise
веб-сайт
website
конкурентний аналіз
конкурентный анализ
competitive analysis
Type Article
Date of Issue 2021
URI https://essuir.sumdu.edu.ua/handle/123456789/86118
Publisher Sumy State University
License Creative Commons Attribution 4.0 International License
Citation Lazorenko, V., Saher, L., & Jasnikowski, J. (2021). Web management as a marketing management determinant: case for pharmaceutical enterprises. Health Economics and Management Review, 2(2), 105-114. https://doi.org/10.21272/hem.2021.2-10
Abstract Nowadays, the online business is fast-growing since it is convenient, more profitable, and less energy-consuming. The changing consumers’ needs force companies and organizations to adjust and modernize their marketing strategies. The authors emphasized that Internet advertising channels would overcome the traditional ones.
Appears in Collections: Health Economics and Management Review

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