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Title | Marketing Practices For Dairy Products From Small-Scale Farms, Case: Region Of Tiziouzou – Algeria |
Authors |
Bouchetara, M.
Mokhtari, L. Lazreg, M. Zerouti, M. Iraten, S. Elmokretar, L. |
ORCID | |
Keywords |
маркетингові практики маркетинговая практика marketing practices дрібні фермери мелкие фермеры small farmers молочне виробництво молочное производство dairy production організаційні обмеження организационные ограничения organizational constraints |
Type | Article |
Date of Issue | 2021 |
URI | https://essuir.sumdu.edu.ua/handle/123456789/86692 |
Publisher | Sumy State University |
License | Creative Commons Attribution 4.0 International License |
Citation | Bouchetara, M., Mokhtari, L., Lazreg, M., Zerouti, M., Iraten, S., Elmokretar, L. (2021). Marketing Practices For Dairy Products From Small-Scale Farms, Case: Region Of Tiziouzou – Algeria. SocioEconomic Challenges, 5(4), 149-165. https://doi.org/10.21272/sec.5(4).149-165.2021 |
Abstract |
The objective of our work is to identify the different marketing practices and to characterize the organizational constraints that hinder the productivity and profitability of small-scale livestock farms in the mountainous region of Fréha and Sidi-Naman, located in the region of Tizi-Ouzou, Algeria. Due to its high milk production potential, the targeted region was selected as a study area. The importance of our work lies in the determination of the key factors, which prevent small-scale milk producers from carrying out their livestock activities successfully. A quantitative questionnaire survey was conducted with 30 farmers. |
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SocioEconomic Challenges (SEC) |
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Bouchetara_Marketing.pdf | 660.81 kB | Adobe PDF | -1575150881 |
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