Engagement Strategies for E-commerce Businesses in the Modern Online World

Phomkamin, J.; Pumpuang, C.; Potijak, P.; Sangngam, S.; Ketprasit, I.; Mujtaba, B.

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Title	Engagement Strategies for E-commerce Businesses in the Modern Online World
Authors	Phomkamin, J. Pumpuang, C. Potijak, P. Sangngam, S. Ketprasit, I. Mujtaba, B.
ORCID
Keywords	електронна комерція электронная коммерция electronic commerce стратегії залучення стратегии взаимодействия engagement strategies фішинг фишинг phishing spoofing веб-сайт website підробка подделка
Type	Article
Date of Issue	2021
URI	https://essuir.sumdu.edu.ua/handle/123456789/86700
Publisher	Sumy State University
License	Creative Commons Attribution 4.0 International License
Citation	Jenjira Phomkamin, Chalita Pumpuang, Pattarawan Potijak, Supaporn Sangngam, Issariya Ketprasit, Bahaudin G. Mujtaba. (2021). Engagement Strategies for E-commerce Businesses in the Modern Online World. SocioEconomic Challenges, 5(4), 24-34. https://doi.org/10.21272/sec.5(4).24-34.2021
Abstract	The engagement of customers on websites should be at the heart of e-commerce because driving traffic to a website or platform enhances the opportunity for better branding and growth in revenues. Through a review of literature and practical observations of various websites, this paper explains engagement for e-commerce to increase traffic on websites and its benefits to companies. For this reason, we have summarized several important factors of success in e-commerce and the trends of consumer behavior in visiting websites
Appears in Collections:	SocioEconomic Challenges (SEC)