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Title Consumer Motivation and Multilevel Marketing on Health Products
Authors Oloveze, A. O.
Oteh, O. U.
Okonkwo, R. V. O.
Chukwuoyims, K.
Ollawa, C. C.
Ugwu, P. A.
Ogbonna, C.
ORCID
Keywords медичні продукти
товары для здоровья
healthcare products
економіка, що розвивається
развивающаяся экономика
emerging economy
незалежні рекламодавці
независимые рекламодатели
independent advertisers
мережі
сеть
networking
пірамідна схема
схема пирамиды
pyramid scheme
розповсюдження
распределение
distribution
Type Article
Date of Issue 2021
URI https://essuir.sumdu.edu.ua/handle/123456789/87358
Publisher Sumy State University
License Creative Commons Attribution 4.0 International License
Citation Oloveze, A. O., Oteh, O. U., Okonkwo, R. V. O., Chukwuoyims, K., Ollawa, C. C., Ugwu,P. A., Ogbonna, C. (2021). Consumer Motivation and Multilevel Marketing on Health Products. Health Economics and Management Review, 2(3), 97-112. https://doi.org/10.21272/hem.2021.3-09
Abstract Multi Level Marketing (MLM) for healthcare product is one of the dramatic transformations that have emerged in contemporary times with varying behavioral responses. Its increasing acceptance in Nigeria is because people find it an alternative option to addressing diverse health concerns amidst other economic benefits. The study considered multilevel marketing in health with a key focus on the relationship between multilevel health products and continuance intention.
Appears in Collections: Health Economics and Management Review

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