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Title | Crisis phenomena as an incentive to intensify ecommerce of the enterprise |
Authors |
Pavlova, V.
Murovana, T. Sarai, N. Velychko, V. Illiashenko, Kostiantyn Viktorovych Hryshyna, H. |
ORCID | |
Keywords |
Chatbots Crisis Customer Data Platform E-Commerce Online Scam |
Type | Article |
Date of Issue | 2021 |
URI | https://essuir.sumdu.edu.ua/handle/123456789/87630 |
Publisher | Little Lion Scientific |
License | Creative Commons Attribution 4.0 International License |
Citation | Crisis phenomena as an incentive to intensify ecommerce of the enterprise / V. Pavlova, T. Murovana, N. Sarai et al. // Journal of Theoretical and Applied Information Technology. — 2021. — Vol. 99, No. 19. — P. 4646-4657. |
Abstract |
The latest global crisis has negatively affected the global economy as a whole, but it has had a stimulating
effect on e-commerce. Electronic commerce around the world has intensified with a breakthrough in sales
and transactions. While virtually the entire world has imposed restrictions to contain the spread of the
pandemic, Internet technology and e-commerce have helped many enterprises stay afloat and the impetus
for a massive transition to online. Today, global digitalization allows you to make purchases without
leaving your home. At the same time, customers get a complete picture of the product using modern IT
technologies, such as AR & Video Consultations, Voice robots and Assistants, make payments using new
payment systems, and receive the goods as soon as possible. At the same time, e-commerce faced several
challenges.
The article examines the trends in the development of e-commerce in the world and the correction of the
share of e-commerce in total retail sales in connection with the crisis. Changes in the structure of the ecommerce market of enterprises under the influence of the crisis phenomena are noted. The article
identifies the main problems that e-commerce enterprises faced during the last global crisis and the ways to
solve them.
Technological trends in the global e-commerce market are noted, such as chatbots, blockchain, artificial
intelligence, mobile commerce, etc. The article also indicates the main trends in the development of ecommerce under the influence of the crisis. These tendencies are aimed at creating conditions that will
quickly or even automatically close the questions and doubts of the user regarding the purchase of goods in
the online store and at attracting the most "hot" visitors.
The surge in e-commerce due to the crisis has led to increased online businesses and increased competition.
Each salesperson fights for a customer, and searching for solutions to win customers generates new trends
in online sales.
The article highlights the following trends that are necessary to maintain positions in e-commerce: process
automation; focus on m-commerce; the use of voice assistants and robots; the use of new different payment
methods, including new ones; organization of fast delivery, etc. |
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File | Size | Format | Downloads |
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Pavlova_et_al_Crisis_2021.pdf | 1.31 MB | Adobe PDF | 274848279 |
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