Peculiarities of Multicultural Banking Approach

Abstract

This paper investigates how two financial services companies: Rabobank, a Dutch based company, and UK based Co-operative Bank operate within the multicultural environment of the Netherlands and UK. The aim of this study is to understand why Rabobank and Co-operative Bank have made multicultural business a part of their strategy and how multicultural banking is carried out in practice and what is crucial for the success in this field and could be used by other organisations working under conditions of multicultural environment. In this connection, the theoretical framework of multicultural banking phenomenon was investigated. It was also analysed how the increasingly multicultural environment sets a new agenda for competition, and how does it influence organisations’ strategies for human resource policies in order to benefit from the variety of cultural backgrounds and experiences of the staff and to become more competitive. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/8771