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Title Digital Marketing Tools for Managing the Development of Park and Recreation Complexes
Authors Chaikovska, M.
Mashika, H.
Mankovska, R.
Liulchak, Z.
Haida, Pavlo Ivanovych
Diakova, Y.
ORCID
Keywords digital marketing
park and recreation complexes
natural heritage development management
marketing of natural parks
tourism
Type Article
Date of Issue 2022
URI https://essuir.sumdu.edu.ua/handle/123456789/88465
Publisher International Journal of Computer Science and Network Security
License Creative Commons Attribution 4.0 International License
Citation Digital Marketing Tools for Managing the Development of Park and Recreation Complexes / M. Chaikovska, H. Mashika, R. Mankovska et al. // International Journal of Computer Science and Network Security. 2022. Vol. 22, No. 5. P. 154-162.
Abstract Digital marketing tools are actively used in managing the development of park and recreation complexes to familiarize the population with the objects of natural heritage. This article aims to empirically evaluate digital marketing tools for popularizing the park and recreational complexes. The methodology was based on the concept of ecosystem value of park and recreation complexes as a natural heritage site. These methods included: identifying and selecting websites with information about park and recreation complexes in Slovakia and Ukraine. structural analysis of the main channels of online details about natural parks. Assessing the current state of online identity of the studied sites from the perspective of Internet users. The results indicate that to manage the development of park and recreational complexes developed their driven official websites in the Internet space, on which sections structure the information with the allocation of data on tourism and recreational potential. The article identifies additional digital marketing tools for managing the development of park and recreation complexes, particularly social networks and tourist websites. There is a sufficient amount of information about tourist recreation sites within these natural parks and tourist routes. Among the main problems of the websites: the information on the websites is entirely textual, there is a lack of sufficient data on social networks, despite the created official pages, there is no video content, which was more attracted tourists and visitors, allowing a visual assessment of the tourist potential; there is a problem of many communication channels to present the natural heritage of the countries. The research proves that the website is the primary and most common digital marketing tool for natural heritage, structuring information about tourism potential and recreation.
Appears in Collections: Наукові видання (ВП)

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Belgium Belgium
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China China
464387776
Côte d’Ivoire Côte d’Ivoire
1
France France
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Germany Germany
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Hungary Hungary
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Ireland Ireland
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Malaysia Malaysia
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Philippines Philippines
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Singapore Singapore
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Slovakia Slovakia
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Ukraine Ukraine
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United Kingdom United Kingdom
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United States United States
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Bulgaria Bulgaria
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China China
464387777
India India
1
Ireland Ireland
9851
Israel Israel
1
Kazakhstan Kazakhstan
792640
Pakistan Pakistan
1
Ukraine Ukraine
21470638
United Kingdom United Kingdom
3807373
United States United States
464387775
Unknown Country Unknown Country
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