Instruments of digital marketing in the pharmaceutical industry

Chygryn, Olena Yuriivna; Shevchenko, K.

Please use this identifier to cite or link to this item: https://essuir.sumdu.edu.ua/handle/123456789/89047

Or use following links to share this resource in social networks: Recommend this item

Title	Instruments of digital marketing in the pharmaceutical industry
Authors	Chygryn, Olena Yuriivna Shevchenko, K.
ORCID	http://orcid.org/0000-0002-4007-3728
Keywords	фармацевтична промисловість фармацевтическая промышленность pharmaceutical industry цифровий маркетинг цифровой маркетинг digital marketing
Type	Conference Papers
Date of Issue	2021
URI	https://essuir.sumdu.edu.ua/handle/123456789/89047
Publisher	Sumy State University
License	In Copyright
Citation	Chyhryn O., Shevchenko K. Instruments of digital marketing in the pharmaceutical industry // Health Economics and Management Review: Proceedings of the International Scientific and Practical Online-Conference, Sumy, December 3-5, 2021 / edited by Prof., Dr. Vasilyeva Tetyana. Sumy : Sumy State University, 2021. P. 4-10.
Abstract	Each pharmaceutical company has its own specific goals in terms of choosing a marketing policy and communication system with stakeholders for market promotion and interaction with consumers. One of the most significant transformations associated with the impact of digital technology on the pharmaceutical industry. It is well-known fact that pharmaceutical companies are no longer the sole advocates or providers of information related to their products and treatment approaches. The powerful development of digital technologies, the expansion of online communities, a large number of mobile applications, accessible web content determine the wide access to information about treatment and a number of pharmacological knowledge.
Appears in Collections:	Наукові видання (ННІ БіЕМ)