Digital marketing for small and medium business

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Title	Digital marketing for small and medium business
Authors	Ponyrko, I. Us, Yana Oleksandrivna Pimonenko, Tetiana Volodymyrivna Liulov, Oleksii Valentynovych Kwilinski, Aleksy
ORCID	http://orcid.org/0000-0003-1451-0450 http://orcid.org/0000-0001-6442-3684 http://orcid.org/0000-0002-4865-7306 http://orcid.org/0000-0001-6318-4001
Keywords	цифровий маркетинг digital marketing таргетування таргетирование targeting
Type	Conference Papers
Date of Issue	2021
URI	https://essuir.sumdu.edu.ua/handle/123456789/89085
Publisher	Сумський державний університет
License	In Copyright
Citation	Ponyrko I., Us Ya., Pimonenko T., Lyulyov O., Kvilinski O. Digital marketing for small and medium business // Financial Markets, Institutions and Risks: Proceedings of the International Scientific and Practical Online-Conference, Sumy, November 20-22, 2021. Sumy : Sumy State University, 2021.p. 49-54
Abstract	Targeted advertising is defined as advertising on social networks such as Facebook or Instagram. It stands to note that it provides an accurate display of advertising. Thus, it has a more significant impact on the loyalty of potential consumers. The absence of territorial restrictions, active involvement of consumers in interaction with the brand and easy access to the resource allows reaching more consumers and reduce the advertising cost.
Appears in Collections:	Наукові видання (ННІ БіЕМ)