Management of catering establishment under franchising activity (case study of the trademark “Сrocodile”)

Chumakova, D.

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Title	Management of catering establishment under franchising activity (case study of the trademark “Сrocodile”)
Authors	Chumakova, D.
ORCID
Keywords	franchise franchisor franchisee restaurant франшиза франчайзер франчайзі ресторан
Type	Bachelous Paper
Date of Issue	2022
URI	https://essuir.sumdu.edu.ua/handle/123456789/89304
Publisher	Sumy State University
License	Copyright not evaluated
Citation	Chumakova D. Management of catering establishment under franchising activity (case study of the trademark “Сrocodile”) : робота на здобуття кваліфікаційного ступеня бакалавра : спец. 073 - менеджмент / наук. кер. Т. М. Майборода. Суми : Сумський державний університет, 2022. 49 с.
Abstract	The Bachelor's thesis examines the theoretical and methodological foundations of management of the catering establishment and the formation of the franchising plan of the restaurant. By revealing the essence and development of the franchise system, pointing advantages and disadvantages of franchising, identification of problems and prospects of franchising in Ukraine, researching of “Crocodile” restaurant in Sumy, development of franchise plans for the restaurants under the “Crocodile” brand the thesis suggests recommendations about opening the restaurants under the trademark “Crocodile” on a franchise basis. It contains theoretical principles of a franchise and a detailed plan that describes all the stages needed to start a new business under the trademark “Crocodile”, such as audit of demand for restaurant franchises, controlling standards, financial model and the description of the business processes.
Appears in Collections:	Кваліфікаційні роботи здобувачів вищої освіти (ННІ БіЕМ)