Visibility profession: managing the position, communication or the public?

Abstract

Technical mutations offer possibilities of interactions in new models or contracts of trust with the new conjuncture of crises of trust in mediations. With these changes, the question of the identity of journalism and the management of the journalist arises with the model of communication or the relationship with the public in the management of information. The meaning of information takes its meaning in the extent that communication and the current context of journalism destroys its function and its place in the public space. The debate comes into place on the postulates of the meaning of practices and presupposed evolutions of management in the institution of journalism inevitably linked to the new profile of the public who are familiar with the technical seals. Taking this context of position, employment, uses and practices into account, we have grasped the meaning of the new management of the contingencies of journalism with technological seals: the management reversed on media institutions. In the search for answers to the various questions of the study, it clearly appears that the social dynamic creates a direct link between the journalist and the public. At the level of the media with strong popular support and interaction on the platforms, the reason for the link may be the availability of the journalist or their obvious access, while at the level of the highly institutionalized media, the processes alienate the journalists and their public, erase them even in their representations. Beyond all this, there are characteristic features of mediation: humanization of the journalist-public relationship. And it recreates the perspective of the functions of language in the relation of information processes in social environments and the transformation of these information processes into communication processes in order to guarantee the human, less artificial nature of the environment of interactions. The identity crisis of the journalist, his post and his public constitute contingencies and crises of transformation that the management of media institutions and the approach to managing relations with the public must take into account. It is fundamentally the reading of the characteristic features of the new function of communication of the journalist that the spaces of arrangement of the relationship are located.