Translation peculiarities of advertising texts

Abstract

This study provides a general description of the concept of translation, characteristics, and classification of advertising texts, as well as modern problems and features of translation of advertising texts. Nowadays, applying linguistic theory to advertisements is in the limelight. The relevance of the research lies in the conditions of rapid development of marketing, which covers all areas of market activity. The growing demand for effective advertising is causing fierce competition among advertising agents. Nevertheless, due to the development of the international market, when almost all goods are imported, many of them require the translation of advertisements into other languages to attract a larger audience of consumers. So arises the question of the importance of an objective image of the surrounding reality during translation.