Methodology for creating students’ personal brands through career-oriented language courses

Abstract

2022 has been a challenging year for universities and teachers who have had to adjust to new ways of working. More than ever, there is a need for educators not only in our country, but around the world to search for new methodologies in order to find effective ways of ensuring students to continue learning, either remotely from home, in physically-distanced, face-to-face classrooms, or a combination of the two. A lot of attention should be drawn to students’ language acquisition process and its affective factors in the online environment by providing ideas, strategies, and possible solutions for technical and pedagogical problems that might arise in this teaching context. Both teachers and students have confronted some unexpected problems connected with the ways of teaching and learning a foreign language under the conditions of war using a foreign language as a tool to help students to find their place in the future world. The education system and learning are changing in response to these challenges. Foreign language instructors who are successful in obtaining possibilities of moving from traditional lessons to the process of preparing career-specific courses for certain students should plan a modified teaching approach. Primarily, this will involve concentrating on the ways of helping students to create their personal brand for their future careers.