Innovative marketing strategies to stimulate demand in the photo services market: A study of emerging trends

Ponomarenko, A.; Letunovska, Nataliia Yevhenivna

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Title	Innovative marketing strategies to stimulate demand in the photo services market: A study of emerging trends
Authors	Ponomarenko, A. Letunovska, Nataliia Yevhenivna
ORCID	http://orcid.org/0000-0001-8207-9178
Keywords	конкурентне середовище competitive environment онлайн платформа online platform промоція продукції product promotion вплив пандемії COVID-19 impact of COVID-19 фотопослуги photo service
Type	Conference Papers
Date of Issue	2023
URI	https://essuir.sumdu.edu.ua/handle/123456789/95313
Publisher	Sumy State University
License	In Copyright
Citation	Ponomarenko A., Letunovska N. Ye. Innovative marketing strategies to stimulate demand in the photo services market: A study of emerging trends // Innovation, Social and Economic Challenges : Proceedings of the 3rd International Scientific Online Conference, Sumy, May 23-24, 2023. Sumy : Sumy State University, 2023. P. 212-222.
Abstract	У тезах досліджено особливості розвитку ринку фотопослуг України, зокрема вплив пандемії COVID-19 на цю індустрію та диверсифікацію диджитал-комунікацій гравців ринку зі споживачами фотосервісних послуг. The theses examine the peculiarities of the development of the Ukrainian photo services market, in particular the impact of the COVID-19 pandemic on this industry and the diversification of digital communications between market players and consumers of photo services.
Appears in Collections:	Наукові видання (ННІ БіЕМ)

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