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Title | Transformation of the energy sector: digitalization, social responsibility and green marketing |
Authors |
Chygryn, Olena Yuriivna
Bilan, Yurii Valentynovych |
ORCID |
http://orcid.org/0000-0002-4007-3728 http://orcid.org/0000-0003-0268-009X |
Keywords |
energy digitalization social responsibility green marketing |
Type | Monograph |
Date of Issue | 2024 |
URI | https://essuir.sumdu.edu.ua/handle/123456789/97168 |
Publisher | Centre of Sociological Research (Szczecin) |
License | Copyright not evaluated |
Citation | Transformation of the energy sector: digitalization, social responsibility and green marketing : monograph / O. Chygryn, Yu. Bilan. Szczecin : Centre of Sociological Research. 2024. 91 p. |
Abstract |
The monograph is dedicated to studying approaches and principles of transformation of the
energy sector, development of sustainable responsibility of all subjects of socio-economic
relations, and features of the use of economic and marketing tools for energy greening. The
authors analysed the features of implementing green energy and green marketing, key trends
in developing technopolis. Peculiarities of the formation of energy security processes during
military time are investigated. In studying the impact on communities and the environment, the
principles of strategic management of social responsibility of energy companies are proposed.
The key aspects of environmentally responsible tariff formation were investigated within the
framework of the integration of renewable energy flows into a single energy system. To develop
the potential of resources and energy conservation, the sectoral aspects of the decarbonisation
of the economy were studied. The monograph is generally intended for government officials,
entrepreneurs, researchers, graduate students, and economic, medical, and other specialities
students. |
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