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| Title | Application of social media and online platforms in international marketing |
| Authors |
Domashenko, Maryna Dmytrivna
Lapshyna, M.Yu. Prokopenko, О. |
| ORCID |
http://orcid.org/0000-0002-6987-8992 |
| Keywords |
social media and online platforms international marketing customer base |
| Type | Conference Papers |
| Date of Issue | 2024 |
| URI | https://essuir.sumdu.edu.ua/handle/123456789/97310 |
| Publisher | Сумський державний університет |
| License | In Copyright |
| Citation | Domashenko M. D., Lapshyna M. Yu., Prokopenko O. V. Application of social media and online platforms in international marketing // International Economic Relations and Sustainable Development = Міжнародні економічні відносини та сталий розвиток : матеріали V Міжнародної науково-практичної конференції, м. Суми, 23 травня 2024 р. / за заг. ред. Ю. М. Петрушенка, М. Д. Домашенко. Суми : Сумський державний університет, 2024. C. 49-52. |
| Abstract |
The modern world is closely connected with various online platforms, so it
is necessary to know how social networks work in order for the company to be
successful, especially if it is to enter international markets.
It is extremely important to have a social media strategy in order to promote
your band. With the right strategy and understanding of social networks, you can
with high probability increase your customer base and become a world-famous
brand. |
| Appears in Collections: |
Наукові видання (ННІ БіЕМ) |
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| File | Size | Format | Downloads |
|---|---|---|---|
| Domashenko_customer_base.pdf | 4.08 MB | Adobe PDF | 0 |
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