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| Title | The of marketing research organization mechanism at the enterprise entering the international market |
| Authors |
Holubenko, M.А.
|
| ORCID | |
| Keywords |
маркетингове дослідження marketing research організаційний механізм organization mechanism підприємство enterprise міжнародний ринок international market стратегії виходи на ринок market entry strategies методи маркетингового аналізу marketing analysis methods конкурентне середовище competitive environment глобальні ринкові тенденції global market trends процес дослідження research process розробка маркетингової стратегії marketing strategy development розширення міжнародного бізнесу international business expansion ринкові можливості market opportunities збір маркетингових даних marketing data collection конкурентна перевага competitive advantage процес прийняття рішень decision -making process |
| Type | Masters thesis |
| Date of Issue | 2024 |
| URI | https://essuir.sumdu.edu.ua/handle/123456789/97833 |
| Publisher | Sumy State University |
| License | Copyright not evaluated |
| Citation | Holubenko M. A. The of marketing research organization mechanism at the enterprise entering the international market : master's qualification work : specialty 292 - international economic relations / research advisor V. O. Shcherbachenko. Sumy : Sumy State University, 2024. 42 p. |
| Abstract |
The purpose of the master's level degree qualification paper is to study the
organization of marketing research at ADIDAS, to identify proposals for improving the
marketing research system at ADIDAS.
To achieve the goal, the following tasks were set:
1. To determine the economic essence and objectives of marketing research;
2. To determine the types and role of marketing research as the basis for determining
marketing strategies;
3. To determine the stages of organizing and conducting marketing research in modern
conditions;
4. To investigate the financial and economic characteristics of the activities of
ADIDAS;
5. To assess the effectiveness of using marketing research results at ADIDAS;
6. To substantiate proposals for improving the enterprise's marketing research system. |
| Appears in Collections: |
Кваліфікаційні роботи здобувачів вищої освіти (ННІ БіЕМ) |
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| File | Size | Format | Downloads |
|---|---|---|---|
| Holubenko_mag_rob.pdf | 382.81 kB | Adobe PDF | 0 |
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