Market of digital services in Ukraine: current trends of development

Abstract

The Ukrainian digital services market plays a significant role in the global economy, driven by innovation, skilled human capital, and technological advancements. This paper examines the trends, challenges, and opportunities of the Ukrainian digital services market, focusing on its export potential and competitiveness. The purpose of this paper is to analyze the current trends and development of digital services in Ukraine, with a particular emphasis on their role in the global market. The purpose of this paper is to explore the current trends in the development of digital services in Ukraine and to analyze their competitiveness and export potential in the global market. It is realized by performing the following tasks: - identify key trends in the global digital services market; - provide an overview of the Ukrainian digital services market; - analyze the advantages and challenges of digital service exports for developing countries; - examine the contribution of digital services to Ukraine’s economy and its export dynamics; - analyze leading Ukrainian companies and startups in global markets; - Investigate role of outsourcing and product development in service exports; - examine barriers to development of the sector; - analyze strategies for overcoming barriers and fostering growth; identify technological innovations and specializations of Ukrainian companies.