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| Title | Knowledge marketing: M4I-mix model of evaluation |
| Authors |
Artiukhova, Nadiia Oleksandrivna
Hordiienko, Vita Pavlivna
Motrechko, V. Kasian, S. |
| ORCID |
http://orcid.org/0000-0003-1112-6891 http://orcid.org/0000-0003-4205-0842 |
| Keywords |
knowledge marketing model of evaluation educational services scientific services knowledge generation |
| Type | Article |
| Date of Issue | 2021 |
| URI | https://essuir.sumdu.edu.ua/handle/123456789/98511 |
| Publisher | EDP Sciences |
| License | Creative Commons Attribution 4.0 International License |
| Citation | Artyukhova N., Hordiienko V., Motrechko V., Kasian S. Knowledge marketing: M4I-mix model of evaluation // E3S Web of Conferences. 2021. Vol. 307. https://doi.org/10.1051/e3sconf/202130703002. |
| Abstract |
The article is devoted to studying knowledge marketing as a tool
for promoting educational and scientific services from the developer
(university) to the consumer (industry and business). The main stages of
knowledge generation following the DIKW model and the procedure for
their further implementation are shown. Based on the bibliometric analysis
of keywords clusters and the most popular research topics in the field of
"knowledge marketing", the relevance of implementing the chain "idea -
investigation - implementation - industry" was confirmed. The M4I-mix
approach is proposed for detailing the main processes occurring at each stage
of knowledge marketing and identifying significant indicators that should be
influenced. Examples of using the M4I-mix approach to promote
educational services and commercialize research results are given. |
| Appears in Collections: |
Наукові видання (ННІ БіЕМ) |
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| File | Size | Format | Downloads |
|---|---|---|---|
| Artiukhova_knowledge_marketing.pdf | 1.97 MB | Adobe PDF | 0 |
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