The management of the competitiveness of the enterprise potential of private joint stock company "Sumy regional printing house"

Hladchenko, Oksana Robertivna; Liutenko, D.A.

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Title	The management of the competitiveness of the enterprise potential of private joint stock company "Sumy regional printing house"
Authors	Hladchenko, Oksana Robertivna Liutenko, D.A.
ORCID	http://orcid.org/0000-0002-0788-764X
Keywords	конкурс competition конкурентоспроможність конкурентоспособность competitiveness потенціал потенциал potential стратегічний аналіз стратегический анализ strategic analysis резерви резервы reserves управління управление management
Type	Conference Papers
Date of Issue	2016
URI	http://essuir.sumdu.edu.ua/handle/123456789/47951
Publisher	Sumy State University
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Citation	Liutenko D. A. The management of the competitiveness of the enterprise potential of private joint stock company "Sumy regional printing house" / D. A. Liutenko, O. R. Gladchenko // Сучасний менеджмент і економічний розвиток : матеріали постійно діючої міжнародної науково-практичної інтернет-конференції, 1 вересня 2015 р. - 31 серпня 2016 р. – Суми : СумДУ, 2016.
Abstract	This research paper analyzes the competitiveness of the enterprise potential of Private Joint Stock Company "Sumy Regional Printing House" and offers recommendations for its improvement. The main reasons of the low level of competitiveness of products and businesses in general are identified on the basis of strategic analysis to assess the competitiveness of the enterprise potential. The main ways to increase the competitiveness of enterprise and products are proposed. The possibility of reducing of production costs due to the introduction of new technologies, efficient use of production areas and successful marketing activities is identified.
Appears in Collections:	Наукові видання (ННІ ФЕМ)