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Title | Social marketing |
Authors |
Plakhtynska, V.
|
ORCID | |
Keywords |
social marketing соціальний маркетинг социальный маркетинг corporation корпорація корпорация consumers demand попит споживачів спрос потребителей |
Type | Conference Papers |
Date of Issue | 2017 |
URI | http://essuir.sumdu.edu.ua/handle/123456789/65246 |
Publisher | Sumy State University |
License | |
Citation | Plakhtynska, V. Social marketing [Текст] / V. Plakhtynska; scientific adviser O.V. Prokopenko // International Economic Relations and Sustainable Development: матеріали І Міжнародної науково-практичної конференції, м. Суми, 5–6 травня 2017 р. / за заг. ред. О.В. Прокопенко. - Суми: Сумський державний університет, 2017. - С. 86. |
Abstract |
Social marketing is very popular nowadays. Many corporations began to deal
with population today. Their goals are not only to satisfy the consumers demand, but
to be closer to them, help with their problems. Some people can say that it is only
commercial activity, but social marketing has a lot of interesting facts. |
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File | Size | Format | Downloads |
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Plakhtynska_social_marketing.pdf | 660,28 kB | Adobe PDF | 6037258 |
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