Instruments of digital marketing in the pharmaceutical industry

Abstract

Each pharmaceutical company has its own specific goals in terms of choosing a marketing policy and communication system with stakeholders for market promotion and interaction with consumers. One of the most significant transformations associated with the impact of digital technology on the pharmaceutical industry. It is well-known fact that pharmaceutical companies are no longer the sole advocates or providers of information related to their products and treatment approaches. The powerful development of digital technologies, the expansion of online communities, a large number of mobile applications, accessible web content determine the wide access to information about treatment and a number of pharmacological knowledge.