Analysis of characteristics of technology marketing in high-tech industry (case of space industry)
| dc.contributor.author | Прокопенко, Ольга Володимирівна | |
| dc.contributor.author | Прокопенко, Ольга Владимировна | |
| dc.contributor.author | Prokopenko, Olha Volodymyrivna | |
| dc.contributor.author | Омельяненко, Віталій Анатолійович | |
| dc.contributor.author | Омельяненко, Виталий Анатольевич | |
| dc.contributor.author | Omelianenko, Vitalii Anatoliiovych | |
| dc.date.accessioned | 2014-12-26T11:04:41Z | |
| dc.date.available | 2014-12-26T11:04:41Z | |
| dc.date.issued | 2014 | |
| dc.description.abstract | The aim of research is to analyze the features of high-tech-marketing, especially in space industry. High-tech industries have some principle differences from more traditional sectors. High-tech are dynamic areas in which new developments are often ahead expressed or perceived needs of potential consumers and violate the established boundaries between the traditional industrial sectors. | ru_RU |
| dc.identifier.citation | Prokopenko, О. Analysis of characteristics of technology marketing in high-tech industry (case of space industry) [Text] / О. Prokopenko, V.Omelyanenko // The contemporary problems of management – value-based marketing, social responsibility and other factors in process of development – micro, meso and macro aspect / Scientific Editorial: H. Howaniec, W. Waszkielewicz. – Bielsko-Biala: University of Bielsko-Biala. 2014. – P. 125-137. | ru_RU |
| dc.identifier.uri | http://essuir.sumdu.edu.ua/handle/123456789/38260 | |
| dc.language.iso | en | ru_RU |
| dc.publisher | University of Bielsko-Biala Press | |
| dc.rights.uri | cne | en_US |
| dc.subject | космічна галузь | ru_RU |
| dc.subject | космическая отрасль | ru_RU |
| dc.subject | space industry | ru_RU |
| dc.subject | маркетинг технологій | ru_RU |
| dc.subject | маркетинг технологий | ru_RU |
| dc.subject | tech marketing | ru_RU |
| dc.title | Analysis of characteristics of technology marketing in high-tech industry (case of space industry) | ru_RU |
| dc.type | Article | ru_RU |
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