Сагер, Людмила ЮріївнаСагер, Людмила ЮрьевнаSaher, Liudmyla YuriivnaLazorenko, V.Jasnikowski, J.2021-11-052021-11-052021Lazorenko, V., Saher, L., & Jasnikowski, J. (2021). Web management as a marketing management determinant: case for pharmaceutical enterprises. Health Economics and Management Review, 2(2), 105-114. https://doi.org/10.21272/hem.2021.2-100000-0002-5628-5477https://essuir.sumdu.edu.ua/handle/123456789/86118Nowadays, the online business is fast-growing since it is convenient, more profitable, and less energy-consuming. The changing consumers’ needs force companies and organizations to adjust and modernize their marketing strategies. The authors emphasized that Internet advertising channels would overcome the traditional ones.enCC BY 4.0маркетингmarketingвеб-менеджментweb managementвизначникдетерминантdeterminantпідприємствопредприятиеenterpriseвеб-сайтwebsiteконкурентний аналізконкурентный анализcompetitive analysisArticle