Nur-Al-Ahad, Md.Nusrat, S.2019-12-202019-12-202019Nur-Al-Ahad, Md., Nusrat, S. (2019). New Trends in Behavioral Economics: A Content Analysis of Social Communications of Youth. Business Ethics and Leadership, 3(3), 107-115. http://doi.org/10.21272/bel.3(3).107-115.2019.http://essuir.sumdu.edu.ua/handle/123456789/75310This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of psychological factors that determine the level of rational behavior of an individual in decision-making, the nature of his/her interpersonal and intergroup interaction. The aim of the study is to analyze the main types of youth behavior, depending on the structure of the society around them and the subject of discussion.encneекономіка поведінкиповеденческая экономикаbehavioral economicsповедінка студентівповедение студентовstudents’ behaviorконтент-аналізанализ содержанияcontent analysisArticle