Мельник, Леонід ГригоровичМельник, Леонид ГригорьевичMelnyk, Leonid HryhorovychМаценко, Олександр МихайловичМаценко, Александр МихайловичMatsenko, Oleksandr Mykhailovych2020-05-042020-05-042018Мельник, Л.Г. Цифровая трансформация бизнес-моделей / Л.Г. Мельник, А.М. Маценко // Экономика и бизнес: учебник / под ред. д.э.н., проф. Л.Г. Мельника, д.э.н., доц. А.И. Каринцевой.– Сумы: Университетская книга, 2018.– С. 454-462.0000-0002-1806-28110000-0001-7824-0678https://essuir.sumdu.edu.ua/handle/123456789/77419The intensive use of non-renewable resources and torn technological cycles are the cause for the total destruction of the planet’s ecosystems. The only transition of production systems to renewable resources and closed circular cycles can ensure long-run sustainability of economic activities. Circular technologies as the basis of business processes guarantee the sustainable transformation of the usual economy to digital one. The reproduction of economic activities in the closed integral cycle “production-interfacing-consumption-recycling-production” is the principal condition for the successful functioning of business processes. The scientific grounding, design and practical implementation of reproductive circular business processes create the platform for building a digital economy and ensures ecosystems sustainability. The paragraph focuses on the modelling, design and practical implementation (introduction, testing, refinement and adaptation to specific conditions) of reproductive circular business processes. The research models economic activity and communication of the economic agents in the main areas of the digital economy.rucneцифрова трансформаціяцифровая трансформацияdigital transformationцифрова економікацифровая экономикаdigital economyбізнес-модельбизнес-модельbusiness modelінформаційне суспільствоинформационное обществоinformation societyлюдський капіталчеловеческий капиталhuman capitalнова додана вартістьновая добавленная стоимостьnew value addedбізнес-модель відновлювальних циклівбизнес-модель возобновляемых цикловrenewable cycle business modelBook chapter