Rudenko, L.A.Сміянов, Владислав АнатолійовичСмиянов, Владислав АнатольевичSmiianov, Vladyslav AnatoliiovychСміянова, Ольга ІванівнаСмиянова, Ольга ИвановнаSmiianova, Olha Ivanivna2021-04-082021-04-082020Rudenko LA, Smiianov VA, Smiianova OI. Basic principles of behavioral economics and prospects for their application in the public health system. Wiadomosci lekarskie. 2020;73(9):2026–2030. doi: 10.36740/WLek202009225.0000-0001-8164-97060000-0001-5823-924Xhttps://essuir.sumdu.edu.ua/handle/123456789/83198Behavioral economics is a branch of economic theory that studies the influence of psychological factors on people’s decisions in various life situations. At the same time, much attention is paid to situations where people behave differently than predicted by classical economic theory with its assumption of rationality and selfishness. Interesting possibility of application of behavioral economic in various spheres of human life and society, for example, reforms introducing, insurance system, public health and medicine (healthy living, disease prevention, following-up to the doctor’s recommendations, improving the quality of care, etc.).enCC BY-NC-ND 4.0public healthbehavioral economicsnudgeframingbounded rationality effectArticle