Usok, M.Ус, Яна ОлександрівнаУс, Яна АлександровнаUs, Yana OleksandrivnaПімоненко, Тетяна ВолодимирівнаПимоненко, Татьяна ВладимировнаPimonenko, Tetiana VolodymyrivnaЛюльов, Олексій ВалентиновичЛюлев, Алексей ВалентиновичLiulov, Oleksii ValentynovychКвілінський, Олексій СтаніславовичКвилинский, Алексей СтаниславовичKwilinski, Aleksy2022-08-232022-08-232021Usok M., Us Ya., Pimonenko T., Lyulyov O., Kvilinski, A. The role of modern information technologies in the enterprise marketing activity // Business Ethics and Leadership: Proceedings of the International Scientific and Practical Online-Conference, Sumy, November 29-30, 2021 / edited by Prof., Dr. Vasilyeva Tetyana. Sumy: Sumy State University, 2021. р. 60-650000-0003-1451-04500000-0001-6318-40010000-0002-4865-73060000-0001-6442-3684https://essuir.sumdu.edu.ua/handle/123456789/89076Information technology's spread and rapid development are caused by the need to improve enterprise policy, including marketing. It stands to note that technology is understood as a set of methods and tools to achieve the desired result. The systematization of scientific sources showed that information technology is understood as a set of methods, processes, tools, and technical means which create a technological chain that provides collection, storage, processing, dissemination, and use of information. To provide marketing managers with the necessary information, companies implement marketing information systems.eninc10маркетингова інформаційна системамаркетинговая информационная системаmarketing information systemінформаційні технологіїинформационные технологииinformation technologyTheses