Ponyrko, I.Ус, Яна ОлександрівнаУс, Яна АлександровнаUs, Yana OleksandrivnaПімоненко, Тетяна ВолодимирівнаПимоненко, Татьяна ВладимировнаPimonenko, Tetiana VolodymyrivnaЛюльов, Олексій ВалентиновичЛюлев, Алексей ВалентиновичLiulov, Oleksii ValentynovychКвілінський, Олексій СтаніславовичКвилинский, Алексей СтаниславовичKwilinski, Aleksy2022-08-242022-08-242021Ponyrko I., Us Ya., Pimonenko T., Lyulyov O., Kvilinski O. Digital marketing for small and medium business // Financial Markets, Institutions and Risks: Proceedings of the International Scientific and Practical Online-Conference, Sumy, November 20-22, 2021. Sumy : Sumy State University, 2021.p. 49-540000-0003-1451-04500000-0001-6318-40010000-0002-4865-73060000-0001-6442-3684https://essuir.sumdu.edu.ua/handle/123456789/89085Targeted advertising is defined as advertising on social networks such as Facebook or Instagram. It stands to note that it provides an accurate display of advertising. Thus, it has a more significant impact on the loyalty of potential consumers. The absence of territorial restrictions, active involvement of consumers in interaction with the brand and easy access to the resource allows reaching more consumers and reduce the advertising cost.eninc10цифровий маркетингdigital marketingтаргетуваннятаргетированиеtargetingTheses