Hadrami, O.Benzehaf, B.Razkane, H.2025-07-302025-07-302025Hadrami O., Benzehaf B., Razkane H. Tiktok and Facebook in identity negotiation and cultural preservation among mauritanian youth // Strategic innovations of social communications and foreign philology in crisis times : collection of scientific paper of the II International scientific and practical conference, Sumy, May 28, 2025 / responsible editor M. M. Nabok, responsible for the layout V. Sadivnychуy, responsible designer M. Sadivnycha. Sumy : Sumy State University, 2025. P. 285-290.https://essuir.sumdu.edu.ua/handle/123456789/100017The development of the internet led to the development of social media and changed the way people communicate. Social media platforms help people from different nationalities, backgrounds, and mentalities communicate and share their linguistic and cultural heritage. Virtual environments are online platforms in which people communicate and support content in real time (Otrar & Argin, 2014).encneсоціальні медіаформування ідентичностіцифрова комунікаціяsocial mediaidentity negotiationцифрова комунікаціяTheses