Qureshi, Z.H.Al Halbusi, H.Pitafi, S.Tehseen, S.2019-02-122019-02-122018Qureshi, Z. H., Al Halbusi, H., Pitafi, S., Tehseen, S. (2018). A Conceptual Study of HRM Practices and Market Orientation on Lecturer’s Retention: A Case Study of Malaysian Universities. Business Ethics and Leadership, 2(3), 44-52. DOI: 10.21272/bel.2(3).44-52.2018http://essuir.sumdu.edu.ua/handle/123456789/72095Nowadays human resources are focused more to gain competitive advantage. Human resource practices are used for staffing and keeping employees, but they alone are not enough. Good human resource management practices do not work unless the universities get all possible information about their customers and competitors in their competitive market environment.encneпрактики людських ресурсівпрактика человеческих ресурсовhuman resource practicesринкова орієнтаціярыночная ориентацияmarket orientationнамір оборотунамерение оборотаturnover intentionосновні викладачіосновные преподавателиcore lecturersприватні університетичастные университетыprivate universitiesArticle