Плохута, Тетяна МиколаївнаPlokhuta, Tetiana MykolaivnaKhramova, K.2025-06-242025-06-242025Plokhuta T. M., Khramova K. Gamification in language learning: approaches to attracting and retaining students // Strategic innovations of social communications and foreign philology in crisis times : collection of scientific paper of the II International scientific and practical conference, Sumy, May 28, 2025 / responsible editor M. M. Nabok, responsible for the layout V. Sadivnychуy, responsible designer M. Sadivnycha. Sumy : Sumy State University, 2025. P. 149-153.https://essuir.sumdu.edu.ua/handle/123456789/99309In today’s world, learning foreign languages is vital, but keeping students engaged is a challenge. Gamification offers a solution by using game elements to boost motivation and retention. It’s widely applied in classrooms and language apps, enhancing user engagement and serving as a key marketing tool that highlights interactivity and effective learning.ukcneгейміфікаціявивчення іноземних мовмотиваціяgamificationlanguage learningmotivationTheses