Зайцева, Станіслава СтаніславівнаЗайцева, Станислава СтаниславовнаZaitseva, Stanislava Stanislavivna2020-12-172020-12-172019Zaitseva S.S. The role of digital media in a diffusion of innovations: methodological remarks // European Journalof Humanities and Social Sciences. 2019. № 2. Р. 7-10. URL: http://ppublishing.org/archive/journals/769/ (дата звернення: 16.12.2020)0000-0002-6994-884Xhttps://essuir.sumdu.edu.ua/handle/123456789/81123A methodological approach is proposed to evaluate potential impact of digital media publications on a diffusion of scientific and technical innovations. The approach is based on five factors, which E. Rogers defined as main for adopter when deciding to use innovation or not.encneдифузія інноваційдиффузия инновацийdiffusion of innovationsArticle