Мішина, О.В.2020-02-062020-02-062019Mishyna, O.V. TNC investment strategy: development and implementation [Text]: Master Thesis; specialty 072 - Finance, Banking and Insurance / O. V. Mishyna; supervisor H.V. Saltykova. – Sumy: SSU, 2019. – 46 p.http://essuir.sumdu.edu.ua/handle/123456789/76277Theoretical bases of TNEs investment strategies and stages and timeline of the strategy implementation are represented. Analysis of the background and key factors defining international expansion strategy are provided, overview of strategic forms of entering foreign markets with evaluation of advantages and disadvantages are given . Dynamic analysis of investment climate and market development in Ukraine are provided, key success factors of a foreign market entry in the framework of long-term TNE strategy based on the business case outcome are provided.encneinvestment strategybusiness strategyinternational expansionMasters thesis