Moradi, M.Zihagh, F.2019-12-202019-12-202019Moradi, M., Zihagh, F. (2019). Moderating Effects of Contextual and Individual Factors on the Relationship between Cultural Precedents and Marketing-Related Norms. Business Ethics and Leadership, 3(3), 39-46. http://doi.org/10.21272/bel.3(3).39-46.2019.http://essuir.sumdu.edu.ua/handle/123456789/75308This paper discusses the effect of corporate culture precedents (i.e., job satisfaction, training, organizational justice, and ethical leadership) on marketing norms acceptance or violation (i.e., unethical practices of 4Ps) in an organization. In the analysis of behavior precedents, this paper analyzes the subsequent stage that predicts ethical behavior: corporate culture precedents.encneетична культураэтическая культураethical cultureкультурні прецедентикультурные прецедентыcultural precedentsнорми, пов'язані з маркетингоммаркетинговые нормыmarketing-related normsіндивідуальні факторииндивидуальные факторыindividual factorsконтекстуальні факториконтекстуальные факторыcontextual factorsArticle