Rava, V.M.2018-03-162018-03-162018Rava, V.M. Language manipulation in advertising [Текст] / V.M. Rava; supervisor A.V. Prokopenko // Перший крок у науку: матеріали ІX студентської конференції, м. Суми, 25 лютого 2018 р. / відп. за вип. С.М. Солодовніков. – Суми: СумДУ, 2018. – С. 332-333.http://essuir.sumdu.edu.ua/handle/123456789/67114Nowadays advertising has flooded everything around. Advertisements are an indispensable part for any media. They are everywhere; it can be seen on TV, heard on radio, read in magazines and even seen on billboards by the roadside. Advertisers manipulate the certain audience with the help of creating visually attractive advertisements to make consumers start thinking about an exact product as a superior to any other product. Advertising has persuasive characteristics. The use of messages in advertising that influence an audience is called persuasion.encneadvertisingрекламаlanguage manipulationмовна маніпуляціїязыковые манипуляцииTheses