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Періодичні видання СумДУ
Маркетинг і менеджмент інновацій (Marketing and Management of Innovations)
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Showing results 1 to 8 of 8
Issue Year
Title
Author(s)
Type
Views
Downloads
2020
Using Digital Devices in the Online Shopping: a Study of Demographic Differences
Bacik, R.
;
Gavurova, B.
;
Fedorko, R.
;
Olearova, M.
Article
1376674593
-1232756917
2020
Hotel Marketing Policy: Role of Rating in Consumer Decision Making
Bacik, R.
;
Fedorko, R.
;
Gavurova, B.
;
Olearova, M.
;
Rigelsky, M.
Article
2248893
319127984
2021
Can Negative Word-of-Mouth Have Any Impact on Brand Sustainability?
Kakalejcik, L.
;
Fedorko, R.
;
Gavurova, B.
;
Bacik, R.
Article
2023710616
459150466
2021
Political Marketing: Impact of Public Relations on the Change in Voter Behaviour of Consumers (Voters)
Bacik, R.
;
Gavurova, B.
;
Gburova, J.
Article
1699217398
259198585
2022
Consumer Shopping Motive Identification: Study of Webrooming vs. Showrooming
Olearova, M.
;
Gavurova, B.
;
Bacik, R.
Article
-1725287095
-1049699907
2023
Identifying the Relationship Between the Use of Mobile Technologies and Time: A Study Based on a Sample of OECD Member Countries
Olearova, M.
;
Bacik, R.
;
Gavurova, B.
;
Rigelsky, M.
Article
-597664302
1848471938
2023
Analysis of the Impact of Advertising on the Change of Voter Behavior of Consumers (Voters) in The Slovak Republic
Gburova, J.
;
Gavurova, B.
;
Bacik, R.
;
Tomasova, M.
Article
564006
564047
2024
Examination of Content Types and Social Media Engagement Indicators on Facebook: Case Analysis of a 5-Star Hotels of Visegrad Group Countries
Nastisin, L.
;
Fedorko, R.
;
Gavurova, B.
;
Bacik, R.
Article
755
518
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Gavurova, B.
4
Fedorko, R.
4
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2
Gburova, J.
2
Rigelsky, M.
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Kakalejcik, L.
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Tomasova, M.
Keywords
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customer satisfaction
1
difference analysis
1
digital devices
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E-commerce
1
Facebook
1
generation
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hotel
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hotels
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