Translation peculiarities of advertising texts

Nazarenko, Olena Viacheslavivna; Bratushka, Y.

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Title	Translation peculiarities of advertising texts
Authors	Nazarenko, Olena Viacheslavivna Bratushka, Y.
ORCID	http://orcid.org/0000-0002-4134-1894
Keywords	переклад рекламний текст особливості перекладу перевод рекламный текст особенности перевода translation advertising text peculiarities of translation
Type	Conference Papers
Date of Issue	2023
URI	https://essuir.sumdu.edu.ua/handle/123456789/91642
Publisher	Sumy State University
License	Copyright not evaluated
Citation	Nazarenko O. V., Bratushka Y. Translation peculiarities of advertising texts // Соціально-гуманітарні аспекти розвитку сучасного суспільства : матеріали X Всеукраїнської наукової конференції студентів, аспірантів, викладачів та співробітників, Суми, 27–28 квітня 2023 року / уклад. М. М. Набок. Суми : Сумський державний університет, 2023. С. 58-63.
Abstract	This study provides a general description of the concept of translation, characteristics, and classification of advertising texts, as well as modern problems and features of translation of advertising texts. Nowadays, applying linguistic theory to advertisements is in the limelight. The relevance of the research lies in the conditions of rapid development of marketing, which covers all areas of market activity. The growing demand for effective advertising is causing fierce competition among advertising agents. Nevertheless, due to the development of the international market, when almost all goods are imported, many of them require the translation of advertisements into other languages to attract a larger audience of consumers. So arises the question of the importance of an objective image of the surrounding reality during translation.
Appears in Collections:	Наукові видання (ІФСК)