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Browsing by Keywords маркетингові комунікації


Showing results 1 to 20 of 114
Issue Year Title Author(s) Type Views Downloads
2014 «4P» маркетингу страхових компаній Козьменко, О.В.; Козьменко, С.М.; Vasylieva, Tetiana Anatoliivna Monograph 946262178 1446924113
2019 Company’s image and greenwashing in the framework of green investment concept Pimonenko, Tetiana Volodymyrivna; Liulov, Oleksii Valentynovych; Chygryn, Olena Yuriivna Article 1998886999 -1385932223
2021 Comparative Analysis of Marketing Communications Changes under the Influence of Covid-19 Nesterenko, Volodymyr Ivanovych; Syhyda, Liubov Oleksiivna; Rosokhata, Anna Serhiivna; Moskalenko, A.O. Article 5362 4415
2021 Creative as a determinant of the marketing communication tools development Rosokhata, Anna Serhiivna; Nesterenko, Volodymyr Ivanovych; Kropyva, Viacheslav Viktorovych Conference Papers 2236944 4083341
2021 Digital Marketing as a Source of Competitive Advantage: Case Study of Slovak Republic Nadanyiova, M.; Majerova, J.; Gajanova, L. Article 537794002 1173232946
2014 Formation of brand-focused communication management system of industrial enterprise Ivashova, Nadiia Vasylivna Article 94057083 188386734
2021 The Impact of Modern Communication Marketing Tools to Increase the Innovativeness of Business Krchova, H.; Svejnova Hoesova, K. Article -1006806469 89620654
2021 The impact of territories transformational processes on marketing communications development: bibliometric analysis Nesterenko, Volodymyr Ivanovych; Yasnikovski, Adam Marian; Rosokhata, Anna Serhiivna; Koroshchenko, V. Article 221661761 162504254
2016 Involvement of an enterprise-consumer in the decision-making process: approaches, definitions, factors and structure of formation Troian, Mariia Yuriivna; Prokopenko, Olha Volodymyrivna Article 3038479 3090772
2023 Marketing communication in the system of enterprise management Deineka, M. Bachelous Paper -1620676806 1316498303
2021 Marketing communications in the context of entrepreneurial activity: bibliometric analysis Rosokhata, Anna Serhiivna; Nesterenko, Volodymyr Ivanovych; Khomenko, Liliia Mykolaivna; Kropyva, Viacheslav Viktorovych Article 73159546 -532466547
2019 Marketing Communications of Administrative Organs of Local Governance and Local Community Kuzior, A.; Sobotka, B.; Filipenko, А.; Kuzior, P. Article -403397331 -277389751
2019 Marketing Instrument of Improving Hotel Management Service: Evidence of Visegrad Group Countries Bacik, R.; Kmeco, L.; Richard, F.; Olearova, M.; Rigelsky, M. Article -43176957 -1641402479
2021 Marketing of an Academic Program: Case Study of an Engineering Program Kuzior, A.; Grebski, M.; Grebski, W. Article -757826428 101874842
2023 Peculiarities of marketing communications in the management system of higher education institutions Kaliuzhna, S.R.; Smolennikov, Denys Olehovych Conference Papers 1167 1329
2014 PR в системі маркетингових комунікацій: основні функції Podliniaieva, Iryna Vladyslavivna Conference Papers 115449530 186989463
2016 PR як складова комплексу маркетингових комунікацій, його сутність та зміст Illiashenko, Serhii Mykolaiovych; Меркун, І.В. Conference Papers 5684816 7230294
2021 Promotion tools in small and medium enterprises: bibliometric analysis Makerska, V. O.; Khomenko, Liliia Mykolaivna; Pimonenko, Tetiana Volodymyrivna Article 1077823820 922777406
2020 Social marketing communications for blood donors retention Khomenko, Liliia Mykolaivna Conference Papers 550181244 -484319648
2012 Social-media platforms and its effect on digital marketing activities Lesidrenska, Svetlana; Dicke, Philipp Article -393650306 1659218137