Тhe quantitative approach to evaluation of the industry attractiveness

Shkurko, I.I.

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Title	Тhe quantitative approach to evaluation of the industry attractiveness
Authors	Shkurko, I.I.
ORCID
Keywords	industry attractiveness привлекательность рынка привабливість ринку
Type	Conference Papers
Date of Issue	2014
URI	http://essuir.sumdu.edu.ua/handle/123456789/38594
Publisher	Sumy State University
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Citation	Shkurko, I.I. Тhe quantitative approach to evaluation of the industry attractiveness [Текст] / I.I. Shkurko; Scientific advisor Н.О. Shvindina // Економічні проблеми сталого розвитку : матеріали Міжнародної науково-практичної конференції, присвяченої пам'яті проф. Балацького О.Ф., м. Суми, 6-8 травня 2014 р.: у 2-х т. / За заг. ред.: О.В. Прокопенко, О.В. Люльова. - Суми : СумДУ, 2014. - Т.2. - С. 295-296.
Abstract	We’ve found that Porter’s five forces framework is useful tool to analyze industry’s competitive forces and to shape organization’s strategy according to the results of the analysis. However, in reality this framework is rather analytical tool, used by managers to better understand the industry they operate in, than strategic choice and decision-making technique. Porter’s Five Forces model, in the form it prevails now, provides the static view onto the industry structure and conditions. Therefore, it has significant limitations, and requires further improvement and development as well as combination with other techniques.
Appears in Collections:	Наукові видання (ННІ ФЕМ)