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Title | The use of figures of rhetoric in advertising language |
Authors |
Pokhylko, G.
|
ORCID | |
Keywords |
rhetoric риторика advertising language мова реклами язык рекламы |
Type | Conference Papers |
Date of Issue | 2015 |
URI | http://essuir.sumdu.edu.ua/handle/123456789/40006 |
Publisher | Sumy State University |
License | |
Citation | Pokhylko, G. The use of figures of rhetoric in advertising language [Текст] / G. Pokhylko ; academic advisor V.N. Boronos // Соціально-гуманітарні аспекти розвитку сучасного суспільства : матеріали Всеукраїнської наукової конференції викладачів, аспірантів, співробітників та студентів, м. Суми, 23-24 квітня 2015 року. - Суми : СумДУ, 2015. - С. 52-57. |
Abstract |
Rhetoric, the discipline of argumentation, is concerned not only with the message but with the determination of the most effective persuasive methods of presentation and is commonly used in advertising language. Our research deals with the use of rhetorical figures in advertising with the purpose of persuasion which is a matter of topical interest for the developing countries like Ukraine. |
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File | Size | Format | Downloads |
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Pokhylko.pdf | 1,35 MB | Adobe PDF | 1981571472 |
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