Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/44394
Title: Usage of patriotic motives in promotion of products in markets
Authors: Bozhkova, Viktoriia Viktorivna 
Prokopenko, Olha Volodymyrivna
Prokopenko, M.O.
Keywords: patriotic motives
production
means
marketing communications instruments
efficiency
Issue Year: 2015
Publisher: Sumy State University
Citation: Bozhkova V.V., Prokopenko O.V., Prokopenko M.O. Usage of patriotic motives in promotion of products in markets // Economic Processes Management: International Scientific E-Journal. 2015. № 4.
Abstract: In the article the patriotic motives essence in the appeals of manufacturers has been analyzed; the classification of means, which can be used in the appeals with patriotic implication, has been proposed; the directions of justification of expediency of patriotic motives usage for manufacturers have been defined.
URI: http://essuir.sumdu.edu.ua/handle/123456789/44394
Type: Article
Appears in Collections:Economic Processes Management (Управління економічними процесами)

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