Logistical and marketing factors in packagingdecisions

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Title	Logistical and marketing factors in packagingdecisions
Authors	Haidabrus, Nataliia Vitaliivna
ORCID
Keywords	market ринок рынок marketing маркетинг logistics логістика логистика
Type	Conference Papers
Date of Issue	2014
URI	http://essuir.sumdu.edu.ua/handle/123456789/45356
Publisher	Sumy State University
License
Citation	Gaidabrus, N. Logistical and marketing factors in packagingdecisions [Текст] / N. Gaidabrus ; EL Adviser S. Zolotova // To Live in a Safer World : materials of the eighth scientific practical student`s student`s, postgraduate’s and teacher’s of LSNC of the foreign languages department, Sumy, March, 28, 2014 / Відп. за вип. Г.І. Литвиненко. - Sumy : Sumy State University, 2014. - С. 65-67.
Abstract	Every company trying to get the place for its product on the market, plans to receive as many orders and customers as possible. However, the products are not always adequately accepted by the market. Product promotion on the market is possible only when the product satisfies the needs of the customers and its quality meets the market expectations. If it does not, then the product loses its appeal to buyers rapidly and then leaves the market. To prevent this situations, it is very important to use all features of a product including the packaging.
Appears in Collections:	Наукові видання (ІФСК)