Please use this identifier to cite or link to this item: http://essuir.sumdu.edu.ua/handle/123456789/45356
Title: Logistical and marketing factors in packagingdecisions
Authors: Haidabrus, Nataliia Vitaliivna
Keywords: market
ринок
рынок
marketing
маркетинг
logistics
логістика
логистика
Issue Year: 2014
Publisher: Sumy State University
Citation: Gaidabrus, N. Logistical and marketing factors in packagingdecisions [Текст] / N. Gaidabrus ; EL Adviser S. Zolotova // To Live in a Safer World : materials of the eighth scientific practical student`s student`s, postgraduate’s and teacher’s of LSNC of the foreign languages department, Sumy, March, 28, 2014 / Відп. за вип. Г.І. Литвиненко. - Sumy : Sumy State University, 2014. - С. 65-67.
Abstract: Every company trying to get the place for its product on the market, plans to receive as many orders and customers as possible. However, the products are not always adequately accepted by the market. Product promotion on the market is possible only when the product satisfies the needs of the customers and its quality meets the market expectations. If it does not, then the product loses its appeal to buyers rapidly and then leaves the market. To prevent this situations, it is very important to use all features of a product including the packaging.
URI: http://essuir.sumdu.edu.ua/handle/123456789/45356
Type: Theses
Appears in Collections:Наукові видання (ІФСК)

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